Revenue Optimization 3: Why APAC businesses need to pay attention to strong customer authentication
The collective power of the subscription business model isn't new. However, it has ballooned in the past decade.
Customers now prefer to pay in convenient recurring installments.
The most successful subscription businesses like Netflix, Spotify, and LinkedIn know that they have to get payments right. And so should you.
You need to optimize the subscription signup experience. This means you'll improve the overall customer experience, and reduce failed transactions.
More revenue is at your fingertips when you can give customers uninterrupted services.
Until a few years ago, payments were seen as a commodity. They were something businesses would highlight when looking for ways to reduce costs associated with payments.
Now, something interesting is happening.
Top subscription-based companies are taking a different approach to improving the payment flow. They're using data to make decisions in areas like checkout design and retrying failed transactions.
Catering to customers in markets that don’t use credit cards, and the threat of fraud increases the struggle for the continued growth of your subscription business.
The biggest fraud experienced by the subscription business model is card test and reseller fraud.
Churn also becomes an annoyance, where a customer’s subscription is unintentionally canceled due to payment failure.
A common reason for a transaction rejection is the customer not having enough funds. But there are other reasons a transaction might not go through.
By analyzing the data from each transaction, you can increase your chances for success.
Learn how to battle both types of fraud, along with new techniques to prevent churn, in our guide.
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