Mobile share of local payment methods approaches 50 percent

Adyen’s Mobile Payments Index reveals the latest mobile share for key payment methods.

We recently published Q3 of our quarterly Mobile Payments Index. This tracks mobile payment data from web-based transactions from across our customer base. 

What’s new in this latest report is the inclusion of key local payment methods. And the findings show that, in some cases, up to half of these transactions are made on mobile. 

Let’s break it down:

Local payment methods go mobile

In Asia, 47 percent of Japanese credit card JCB were made on a mobile device. And Chinese methods Alipay and UnionPay were at 35 and 23 percent respectively. 

In Europe, iDEAL, the Dutch online banking payment method led the way, with 49 percent of payments made on mobile. For Open Invoice in Scandinavia, mobile represents 42 percent, Bancontact/Mister Cash in Belgium makes up 38 percent, and SEPA Direct Debit stands at 24 percent. 

Of particular interest for businesses operating in markets where PayPal is popular (such as the US and the UK) the Index found 40 percent of PayPal transactions are currently being made on a mobile device.

35% of Alipay transactions on mobile

Global mobile share at 30 percent

As of Q3 this year, mobile payments increased across the globe, and now account for over 30 percent of all global online transactions, compared to 28.7 percent in Q2 this year. 

The UK continues to steam ahead with 46.9 percent of online transactions taking place on mobile, up from 44.8 percent last quarter. 

In other key markets, Spain and the Netherlands recorded 32 percent of online payments on mobile, followed by the US with 27 percent, Germany with 25 percent, and France with 23 percent. 

The decline of the tablet continues

For the ninth straight quarter, smartphone transactions grew their share of mobile payments when compared to tablets.

The current smartphone versus tablet share of mobile payments now stands at 66 percent versus 34 percent.  This compares with 64 percent versus 36 percent in Q2. 

Even among retailers who historically have seen a relatively high percentage of online purchases come from tablets, the percentage of tablet purchases declined two percent quarter-over-quarter, and now represent only 3 percent more of total online purchases when compared to smartphones.

Smartphone at 66% versus tablet at 34%

About the Adyen Mobile Payments Index

Since June 2013, the Adyen Mobile Payment Index has tracked the rapid evolution of mobile as a payment channel, providing insight into mobile payment trends for different devices and market sectors, across selected geographies and payment methods.  

The Mobile Payments Index is based on Adyen’s global mobile web payment transaction data, and does not track in-app mobile payments.