Hawes & Curtis: Accelerating growth through user experience
“Deliveroo Food Market marks the third and largest site of Deliveroo Editions in Singapore to date. With this site, we’ve extended the offering to include dine-in and self-collection. The most unique aspect of the site is our seamless order, payment, pickup and dine-in experience for our customers and restaurant partners”, says Divya Rathi, Head of Deliveroo Editions, Singapore.
Deliveroo works with restaurant partners all over the world to offer fast and reliable food delivery service. Deliveroo Editions are Deliveroo’s super kitchens, housing multiple restaurant brands under one roof.
"Back in January 2019, when we were launching the Deliveroo Food Market, we were looking for a payment service provider that can deliver on speed and reliability – and we’re very happy to partner with Adyen to make that happen."
She adds: “By being in Deliveroo Food Market, restaurants are able to reach a bigger pool of diners without having a brick-and-mortar presence in the area. It’s a low-cost, low-risk entry model for our restaurant partners. Many restaurant brands today have very interesting concepts and ideas – we want to support them and bring these concepts to consumers. At the same time, we want to make sure consumers can have access to their favorite food, whenever and wherever they want.”
Inside the Food Market at Alice@Mediapolis, Singapore’s media hub and business park, is an inviting dining space with ample seating for small and large groups alike. Diners simply order at the self-service kiosks, tap and pay, and collect their food from the interactive cubbies when it’s ready.
The futuristic 40-seater market is sleek and clean, and currently offers Japanese, Vietnamese, Korean, Greek and Western cuisines from some of the leading restaurant brands in Singapore like Omakase Burger, NamNam and Blu Kouzina.
Divya mentions: “Back in January 2019, when we were launching the Deliveroo Food Market, we were looking for a payment service provider that can deliver on speed and reliability – and we’re very happy to partner with Adyen to make that happen.”
“We’ve also received very positive feedback from consumers who have come to dine in with us at Deliveroo Food Market. They find the ordering, payment and pick-up seamless and easy. This process has made things very convenient for them, and they can enjoy freshly cooked food prepared by chefs at the back of house – it’s all about having the technology but not forgetting the human touch.”
“Even as digital becomes more and more entrenched in our daily lives, we need to remember that the in-store experience is still very important, especially for F&B brands”, says Warren Hayashi, Adyen APAC President.
He adds: “The dining experience isn’t just about food, it’s also about convenience and efficiency. There can be many friction points from ordering to checkout. That’s why fast-growth F&B brands need to find a payments partner that understands consumers’ habits, and of course, keep up with payment preferences and the rising expectations of the diners.”
“The whole dining experience is complete only when the payment is fuss-free and seamless. We look forward to making dining even more innovative and enjoyable with Adyen,” Divya shares.
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