5 steps to increase your checkout conversions
It represents 60% of LATAM’s e-commerce market and is growing fast, expected to account for 5% of total Brazilian retail sales by 2018. Brazilian shoppers are young, with more than 60% under the age of 30, and tech-savvy, making them an attractive ecommerce target.
For businesses looking to expand into Brazil, It is important to know that a significant proportion of the population prefers to pay with cash-based payment methods, even though they may have bank accounts and/or credit cards.
Boleto Bancário, commonly known as Boleto, is a cash-based payment method which enables shoppers to pay for online goods by printing a voucher (the Boleto) and then paying in cash at a bank, a participating shop or online.
Boleto is a secure payment with no risk of fraud and unaffected by credit limits.
To find out more about Boleto, click on the link below.
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