Amanda Wakeley: Consolidating systems to power future growth

“Working with Adyen has made us challenge our way of doing things.“

Amanda Wakeley is a high-end British fashion brand with an ecommerce site and stores across the UK. It has big growth ambitions and it knows that today, success lies in putting the customer first.

"Our customer doesn’t care about the nuts and bolts behind the transaction; she wants what she wants when she wants it."

Ahlya Fateh Ahlya Fateh

A single view of shoppers

The company was being held back by its legacy systems, which couldn’t cope with its growing demands. The first step in its move to consolidate its systems was to partner with Adyen. This made it possible to connect ecommerce and point of sale for the first time, giving the team a single view of their shopper payment data.

“Today the customer is all-powerful. She doesn’t care about the nuts and bolts behind the transaction; she wants what she wants when she wants it. That’s the magic of it, and that’s what we’re trying to do. Working with Adyen has made us challenge our way of doing things. We now see what can be achieved if we’re more ambitious with our technology partners.”

Welcoming international shoppers

As well as connecting online and in store, Adyen has made it easy for Amanda Wakeley to accommodate international shoppers. It can now serve Chinese shoppers in store by supporting Alipay and WeChat Pay, and online it was able to turn on multi-currency with the flip of a switch.

Related:

How to sell to Chinese shoppers in the UK

9 Minutes

Preparing for future growth

The company is growing fast. In the past four years, its ecommerce department has evolved from one person manually collecting and packing orders, to a warehouse shipping £1m worth of products. Now, thanks to its partnership with Adyen, it’s able to connect all parts of its business making it more agile and ready for the next phase of its growth.

"If we want to expand internationally and add more payment methods it’s easy because Adyen’s already one step ahead."

Chitra Ramachandran Head of Finance, Amanda Wakeley

"I chose to work with Adyen because I knew it would allow us to grow. I also knew that it worked with most of the leading POS systems and Magento. So it was an ideal choice for us. Whatever our needs, we know that Adyen has us covered. If we want to expand internationally and add more payment methods it’s easy because Adyen’s already one step ahead. In Adyen we have a very capable and agile partner. And that’s what we should be looking for in every partner we bring into the business.”


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