Why retailers need to get real: Gen Z prefers in-store experiences
By 2025, Chinese tourists are expected to spend over $255 billion abroad.
This is a huge opportunity for retailers, especially in the popular destinations like the U.S., U.K., France, Italy, Canada, Singapore, Thailand, Australia, Japan, South Korea, Hong Kong, Macau.
With such a flush of affluent shoppers heading overseas each year, many retailers are investing heavily in attracting them to their stores.
By supporting Alipay, WeChat Pay and UnionPay, you let your shopper pay using familiar methods, in their own currency (saving money on exchange rates) - It makes buying from you very easy.
It is now simpler than ever to welcome Chinese shoppers in store. We not only have a direct connection to UnionPay, we now support Alipay at the point of sale.
This integration lets Chinese shoppers pay in a couple of easy steps. The entire flow is in the hands of the shopper, so no additional training is required for in-store staff.
Alipay has 520 million users and 50% of China’s mobile payments market. As well as supporting frictionless payments, Alipay offers competitive FX rates. And, thanks to the app's vast shopper data, you can send targeted, location-based adverts.
Alipay is accepted in 8 million stores across China and is expanding worldwide with 80,000 stores, and growing. Data from the Adyen platform tells us that its average transaction value is increasing, meaning this payment method is relevant for high-end retailers as well.
Rolling out Alipay across your stores is easy. It's available for both integrated and standalone setups. If you’re an Adyen customer, switching on Alipay can be done with one remote configuration, which updates all your terminals at once - no need for new hardware.
Reporting and settlement are included and managed in the same system as your other payments.
Adyen customers can support Alipay in store, online and on mobile from the same platform for a unified commerce experience. This makes it easy to recognize shoppers across channels. You can also view all payments in one place and track performance across stores and channels.
Click below to view shopper flows, integration options, and coverage:
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