The Adyen way of engineering: we design for 20x
During matches, we saw a 35% drop in online transactions in the countries of the teams involved. The below graph demonstrates an average of transactions during evening games.
Shoppers aren’t messing around with their wallets when there’s a penalty shootout. Instead, people are using their stored card data to order taxis home, food delivery and more.
Brazilian businesses used promotions during their game against Costa Rica and… it worked.
We saw immediate spikes in Taxi bookings and online food orders straight after the final whistle.
Compared with the rest of the world, France stood still and enjoyed their moment. #allezlesbleus
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