The Adyen way of engineering: we design for 20x
6 Minutes
1. Football gets in the way of online shopping
During matches, we saw a 35% drop in online transactions in the countries of the teams involved. The below graph demonstrates an average of transactions during evening games.
2. Tokenized payments increased by ~10x during later games
Shoppers aren’t messing around with their wallets when there’s a penalty shootout. Instead, people are using their stored card data to order taxis home, food delivery and more.
3. Use promotions to attract consumers
Brazilian businesses used promotions during their game against Costa Rica and… it worked.
4. Germany doesn’t hang around after the game
We saw immediate spikes in Taxi bookings and online food orders straight after the final whistle.
5. France partied like it was 1998…
Compared with the rest of the world, France stood still and enjoyed their moment. #allezlesbleus
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