Our Vision on Payments

Over the past years we have seen many changes in the international payments industry. More and more regulation around data security, the rise and fall of various alternative payment methods and ongoing developments around the authentication of credit card payments (e.g. 3D Secure). These developments require you to continuously review and adapt the way you accept payments from your customers.

At the same time today’s ecommerce merchant have one clear goal: maximise online conversion across their international markets.

Maximise conversion

Adyen considers payments to be an integral part of the customer experience. Payment pages should be easy to use, seamlessly integrated into your site and branding and optimized per market and device for highest conversion.

In the past, this was often not possible with payment pages hosted externally with your PSP, the reason why many merchants opted for developing and hosting their own payment pages.

With our hosted payment pages, you regain full control over the payment process. This eliminates the need to become PCI compliant, but also frees your developers to work on your core system instead of having to keep modifying payment pages.
Our technology uses advanced skinning. For every transaction, you can define which skin is used, regardless of country, language, currency, merchant account or other limitations. Many skin features can be adjusted in real-time in our backoffice, so your marketeers can change them without the need to bother your developers.

International coverage

A growing number of merchants are expanding internationally. We see that this international expansion is happening in a much faster pace than before. Also the focus of the expansion is now beyond the well known international markets: emerging markets are now really delivering significant revenues. In our view a payment service needs to support these international markets. Also it needs to be flexible: the platform has to be able to deliver new international payment methods within reasonable time frames to support to momentum.

Our payment platform currently encompasses a portfolio of over 75 different types of payment methods in the US, Latin America, Europe and Asia. We add new payment methods every month.

Adyen. Payments made easy.